Throughline is where clarity meets momentum. Born in Johannesburg and working across South Africa and beyond, we help organisations bridge the gap between people, purpose, and performance.
We believe that communication isn’t just how teams function – it’s how brands thrive. Our expertise fuses culture-powered internal communications with outcome-driven B2B marketing, empowering businesses to create lasting impact on both the inside and out.
To connect and mobilise people, ideas, and markets, helping you build stronger cultures and drive meaningful growth.
We turn complex messages into shared understanding, aligning strategy and story from the boardroom to the front line.
We believe that success starts with transparency, cutting through noise so your people and customers always know what matters.
We work as an extension of your team. Co-creation and partnership are at the heart of every solution.
Founded by communicators, strategists, and creative thinkers with roots in both internal and external engagement, Throughline has guided some of Southern Africa’s most ambitious brands through change, growth, and transformation. Our methods are human, data-smart, and always evolving with the needs of modern work.
At Throughline, we don’t just help you say it better, we help your teams and your market believe it. If you’re ready to create culture, drive growth, and build conversations that matter, we’d love to start a new chapter with you.
Our Culture Pulse is a structured, high-impact service offering that enables organisations to move beyond surface-level culture insights. While most employee engagement or culture surveys stop at data, we go further, helping organisations understand the “why” behind the data, activate employee engagement through facilitated workshops and translate findings into a clear, tailored employee engagement strategy.
Don't rely on assumptions, rather understand exactly what employees feel about your business.
Build trust with employees through a clearly defined and transparent process that creates true engagement.
Ensure a forward moving business with employees who are on-board with your vision and understand what they need to support your strategy.
Our Culture Pulse Engagement Programme is a people-first diagnostic and strategy solution that helps organisations understand, align and improve their workplace culture and employee sentiment. It combines data-driven insight with employee-led dialogue to shape practical, lasting change.
Employee sentiment refers to how individuals feel about their work, workplace and leadership. It’s the overall emotional climate within an organisation and today’s leading companies are paying close attention to it. Rather than relying on assumptions, they use surveys and analytics to understand how their employees are feeling and they respond with purpose.
Regular sentiment checks help spot early signs of disengagement or frustration, allowing for quick action before problems grow and affect morale or output.
Positive sentiment strongly supports retention. Organisations with high sentiment levels report up to 59% lower attrition, as employees feel valued and more inclined to stay
Satisfied, engaged employees work more effectively. A positive atmosphere can drive up to 25% more productivity and 23% higher profitability.
When people feel heard, they contribute more. This leads to better collaboration, more ideas, and a more innovative, forward-thinking workplace.
Sentiment data helps shape targeted decisions, like leadership development, recognition efforts, and wellness programmes, supporting a healthier, more inclusive culture.
Standard or customised surveys to get to the key matters that affect your employees and your business.
Employee-led engagements that get to "the why" of the survey results and offers solution co-creation opportunities.
The development of clear and actionable interventions to improve or enhance employee engagement with your business.
